Chris Aquino
 

Chris
Aquino

A graduate from the University of West Georgia (BA Mass Communications) and currently a Digital Lead at Philips, overseeing the digital presence for the Population Health Management group.

A two time recipient of the Philips Wellcentive Warrior Award for outstanding dedication and hard work. Also a 2015 graduate of the Atlanta Civilians Police Academy established by the Atlanta Police Department.

Most recently, selected by the University of West Georgia for the 30 Under 30 Class of 2016.

A marketing professional living in Atlanta.

 

 

 

Experience

Philips, Digital Lead

January 2018 - Present

Plans and executes all digital campaigns across the Population Health Management organization. Measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs). Identifies trends and insights, and then optimizes spend and performance based on those insights. Manages social strategy and social advertising. Collaborates with agencies and other third-party vendors. Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate. Manages brand identity. Analyzes results to ensure those insights are integrated into current and future strategies.

Philips Wellcentive, Senior Manager, Digital & Design

August 2016 - January 2018

Plans and executes all web SEO/SEM, marketing databases, email, and social media campaigns across the organization. Measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs). Identifies trends and insights, and then optimizes spend and performance based on those insights. Designs, builds and maintains the social media presence. Collaborates with internal teams to create landing pages, forms and marketing emails to optimize user experience. Collaborates with agencies and other third-party vendors. Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate. Manages brand identity. Analyzes results to ensure that insights are integrated into current and future strategies.

Wellcentive, Digital Marketing Manager

April 2015 - August 2016

Plans and executes all web SEO/SEM, marketing databases, email, and social media campaigns across the organization. Designs, builds and maintains the social media presence. Measures and reports performance of all digital marketing campaigns, and assesses against goals. Identifies trends and insights, and then optimizes spend and performance based on those insights. Collaborates with internal teams to create landing pages, forms and marketing emails to optimize user experience. Collaborates with agencies and other third-party vendors. Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.

Greenway Health, Marketplace & Web Strategist

January 2012 - April 2015

Was responsible for the long-term planning and on-going programs for the main corporate site as well as other company sites and online portals. Ensured the website content was up-to-date, complete and accurate. Monitored all website traffic using Google Analytics and prepared those analytics reports to help guide marketing decisions based on the best-performing strategies.

Created and designed various graphical elements for web and print while maintaining the brand.

 

Education

University of West Georgia | 2010

Mass Communications, BA
Minor in Marketing

Received a Bachelor of Arts in Mass Communications with a minor in Marketing from the University of West Georgia. Focused heavily on mass media marketing and media relations throughout college career. Studies, included, but not limited to, media law, media research, public relations, sales management and television and radio production.

Accomplishments & Awards

30 Under 30 | 2016
University of West Georgia

I have been selected by the University of West Georgia for the 30 Under 30 Class of 2016. Read the full list of honorees here.

Atlanta Police Citizens Academy | Class of 2015

The Atlanta Citizens Police Academy includes twenty-plus hours of skilled and professional instruction delivered in three-hour sessions.  

Classes topics may include: Department Overview, Crime Lab procedures,  911 operations, Internal Affairs, Identity Theft, Use of Force, Active Shooter, SWAT visit, homicide investigations and more.

#1 Most Insightful Healthcare Technology Infographic | 2012
hitconsultant.net